A great logo shows the world what you stand for, makes people remember your brand, and helps potential customers understand if your product is right for them. Logos communicate all of that through color, shape and other design elements. Learn how to make your costume logo tell your brand’s story.
The best costume logos are those that use the simplest shapes and forms, but also communicate something about your brand. For example, the elephant in the Evernote logo is not only a great symbol of memory (the trunk and ears are similar to how people hold notes), but it also uses design principles from Feng shui, geodynamics and the theory of relativity—not to mention the Mona Lisa and the Parthenon.
Similarly, the Superman S is not just an S—it’s an iconic emblem for one of DC Comics’ first superheroes and a symbol of the character’s values of strength and hope. This is what makes it so powerful, even decades after the character’s first debut.
When designing a mascot, it’s important to consider where the character will be used. A 2D character may only need the head of the mascot for its logo, but a physical costume will need to incorporate the entire body as well. This will likely require alterations to the initial design, so it’s good to think about these changes early on in the process. This will help ensure that the final mascot design will be functional and easy to use.
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$23.99 (as of December 11, 2024 21:54 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
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$12.99 (as of December 11, 2024 21:54 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)